If a picture is worth a thousand words, how many is a video worth? The LPK intranet team found out the answer: A lot. They worked with the company PR team to produce an action-packed video that poked fun at the old intranet and built suspense about the new intranet. The humor in the video eased people’s tension about the change and the video itself built excitement about the new site.
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July 22, 2014