In brief: A humorous video starring your colleagues can make an intranet launch exciting, relatable and engaging.
If a picture is worth a thousand words, how many is a video worth? The LPK intranet team found out the answer: A lot. They worked with the company PR team to produce an action-packed video that poked fun at the old intranet and built suspense about the new intranet. The humor in the video eased people’s tension about the change and the video itself built excitement about the new site.
ThoughtFarmer’s Intranet Tips are a biweekly series of brief, actionable tips that show you how real companies are using real intranets to solve real business problems. Have a Tip to share? Send a screenshot and brief description to firstname.lastname@example.org.