In A Nutshell
Credit unions and intranets used to have somewhat of a tumultuous relationship; on paper they worked great together but in practice, well, not so much. Today, that scenario has reversed and a modern day credit union operating without a modern day intranet is committing a modern day communications crime: failing to fully engage a keen and committed workforce. This piece looks at the key benefits a credit union can expect to glean from a (preferably social) intranet.
Intranets used to suck. Like, really suck. They were content-heavy, cumbersome, and counterintuitive. They had a top-down, centralized structure that made everyone feel like they were being talked at rather than with. The intranet held the megaphone, turned up to 11, while everyone else had to just watch and listen.
In many ways then, intranets seemed to stand against the very thing credit unions stood for: transparency, openness, and a sense community. This, ironically, was in spite of the fact that credit unions were the exact type of organization that intranets were originally designed for.
I experienced this real-life contradiction first hand. I used to work on the communications team of a (really large) credit union at a time when we were having difficulty engaging employees. We were experiencing typical growing pains: Internal communication had become a one-way street. Collaboration could only happen in-person. Culture lived in a mission statement that hung on a wall somewhere.
So, we set out on a mission to right those wrongs.