In a Nutshell: If we can agree that search is the heart of your intranet, then a findability audit—i.e. determining how easy it is to find a specific piece of content—is akin to its annual health checkup. For part three of this series, Ephraim has designed a step-by-step guide that will walk you through optimizing your content to make it as findable—and as functional—as possible
To most intranet owners, the term “intranet search” sounds pretty ominous. But ominous with good reason: the unavoidable association with the Godfather of search—a.k.a. Google—makes intranet search sound convoluted and complex. It sounds like it might need a dedicated team of IT techies and a data scientist whose sole purpose is to tweak algorithms to optimize performance and results. It sounds, well, hard. Right? Wrong. It’s really not very difficult at all.
IMPROVE THE CONTENT, IMPROVE THE SEARCH
As mentioned, it’s easy to get lost in the assumed complexities of search. But it’s also easy to overcome those assumptions and get comfortable with it. Look at it this way: search is simply the ability to find what you need to help you achieve a specific task. In fact, good search should look as simple as this: click inside search box> type query> [relevant content] bubbles to the top of results> “click”. See, simple!
That said, there are many factors that contribute to making search “good” and one of those factors is the ever increasing cache of intranet-specific search queries that are carried out by your employees.