A lot of time and effort goes into building a strong corporate brand. Great advertising, strong public relations outreach, active social media management and a dedicated customer service plan all go into developing a brand.
But there’s no better contributor to brand building than having an engaged workforce who are enthusiastic ambassadors for your company. Your employees might not realize it, but they are actively promoting or devaluing your company’s values, missions and goals every single time they share information in public, whether that be through personal contact or on social media.
To safeguard and build your brand, you need to realize that employees have an impact beyond their traditional job roles and ensure they are contributing as positive ambassadors. Reputation and positive brand image can’t be faked, especially when it comes to interactions between your employees and customers or the public.
Here’s how you can create a passionate workforce that proudly represents your company.
1. SET AN EXAMPLE
Open communication and transparency from you will go a long way to building similar traits in employees. Studies have shown that effective communication and openness about company goals, performance, and the contribution of individual successes to the business as a whole all make workers bullish on their company’s future.
2. DEVELOP A POSITIVE WORKING ENVIRONMENT
Well-branded companies understand the utility of an employee recognition program. But it’s not about monetary or in-kind rewards. You need to create an environment in which your workers feel enriched and positive. Internal communication platforms like intranets allow employees to connect with one another, share their stories, celebrate successes, and feel part of a community.