How do you measure collaboration, employee engagement, and improved communication in hard numbers? In other words, how will you know if your intranet is successful?
Creating intranet metrics can be challenging. Since intranets affect many areas of the business and are used for different purposes within an organization, figuring out how to measure success can feel like trying to nail jello to the wall.
The good news is that it’s actually not that hard, as long as you start with your intranet strategy and objectives. Your intranet strategy should be aligned with company goals, and it should be designed to drive business outcomes.
Once you have defined your business outcomes, creating and implementing KPIs are pretty straightforward. From there, you can identify problems, celebrate success, and create an ongoing improvement plan.
The Measurement Process
Step 1. Create a Strategy
If you don’t have an intranet strategy, don’t worry. Many people have a general idea of what they want an intranet to accomplish but haven’t laid it out on paper. Go back and create one now.
Step 2. Define KPIs
Discuss what success looks like with your intranet stakeholders, and define some key performance indicators (or KPIs). Going through that journey together keeps all relevant stakeholders on the same page. This ensures discussion surrounding a metric focuses on how to improve it, rather than debating if it’s the right metric or not.
It’s helpful to think about the kinds of evidence you will see when you’ve accomplished your goals.
There are five types of success evidence:
|Success Evidence Type||Success Evidence Examples|