Intranet Tip: Use Email Newsletters to Drive Intranet Usage

In brief: Send email newsletters of intranet headlines to capture employees’ attention.

The intranet team at Pictime, a France-based software company, knows that employees “live” in email. So they send weekly, auto-generated email newsletters containing all their intranet news. By bringing intranet news to where employees were comfortable, they spurred on usage of the intranet. (And they inspired us to add email newsletters as a feature in ThoughtFarmer 7.0.)

ThoughtFarmer’s Intranet Tips are a biweekly series of brief, actionable tips that show you how real companies are using real intranets to solve real business problems. Have a Tip to share? Send a screenshot and brief description to engage@thoughtfarmer.com.

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