Processes and Productivity Sample job description for an intranet manager You’ve decided to hire an intranet manager, but what kind of person should you look for? We have two sample job descriptions to help you hire the right teammate. We’ve also included the core skills to look for in an intranet manager. Carolien Dekeersmaeker 9 minute read • Updated October 9, 2026 Table of contents You might also like… Success Story Bonvenu Bank Resource 2026 Award Winning Intranets Resource Building an intranet business case Some intranets are managed by no one. Other intranets are managed off the side of someone’s desk. But the best intranets have dedicated, intranet managers. You might be thinking, “We don’t have the capacity to hire a full time dedicated intranet manager!” And that’s ok. Most organizations rely on a hybrid of HR, communications, or even IT to manage and maintain their intranet. However, it’s still important to understand what tasks and responsibilities are required for anyone involved in overseeing your intranet. We’ve provided two example job descriptions below. The first example is a more senior, strategic role. The second example is a more junior, operational role. Feel free to take these job descriptions and edit as needed. Below the job descriptions, you’ll also find the core skills to look for and ways to help your intranet manager grow into the role. What does an intranet manager do? An intranet manager runs the day-to-day operation and long-term direction of an organization’s intranet. That includes its visual design, site navigation and content, engaging and training users, coordinating stakeholders, and overseeing the underlying technology. An intranet sits at the intersection of multiple departments, purposes and concepts. Communications, technology, employee satisfaction, company culture, information design, productivity — all these areas come together in the intranet space. The successful intranet manager typically has a knack for change management as much as anything else. Much of the job is upkeep rather than creation. In a 2026 ThoughtFarmer survey of HR, comms, and IT professionals, 48% said keeping content current on their intranet is a challenge, compared with 14% who said the same about creating content. And 30% said they struggle to get more people contributing. What role does an intranet manager play? Learn about your intranet users and what motivates them in this guide. Download now Senior Intranet Manager Job Description (more strategic) The Senior Intranet Manager will manage the current intranet and/or lead the project to build a new intranet. For all stages of the intranet’s development, this person will hold responsibility for the overall visual design, site navigation, site content, engagement and training of users, coordination with key stakeholders and oversight of the technology. If you aren’t hiring a dedicated intranet manager, these responsibilities will likely be managed by a design or project management team. Primary responsibilities Content: The actual words and files on the intranet Coordinate the creation of a visual design and theme for the intranet Conduct research to understand intranet user needs Lead efforts to create and maintain a sound site navigation (information architecture) Manage the homepage to maintain a proper balance of content and tools Oversee authoring and proper use of online channels for official company news Lead projects to improve sections of the intranet or deliver new tools through the intranet Monitor user-generated content for appropriateness Monitor site analytics and report on key performance indicators (KPIs) Technology: The underlying hardware and software Oversee software selection, including creation of requirements/specifications Ensure proper coordination between the IT Department and intranet software vendors Understand the basic technology platforms at play Liaise with the IT Department and software vendors on technical questions of implementation and upgrades Manage common administrative tasks in the intranet software, or liaise with IT staff around those tasks Engagement: Interaction with users and stakeholders Coordinate oversight and planning bodies Manage the core implementation team Work closely with key stakeholders to understand their needs and involve them in planning and problem solving (including Communications, IT, HR, Risk and Legal, as well as executives and administrative staff) Coordinate the efforts of central content owners Involve users in structured design and planning activities Communicate actively with all main stakeholder and user groups Support intranet group owners in maintaining active communities Provide introductions and training to users of all different levels (including average users, content owners, news authors, group owners) Administrative responsibilities Engage consultants as necessary for implementing certain development, planning and design activities Maintain the intranet project budget Qualifications & skills 2 to 5 years of experience managing and implementing intranets or collaboration software Understanding of top level business strategies and organizational structures Project management experience Excellent verbal & written communication skills Excellent interpersonal skills Strong leadership skills to coordinate and facilitate activities with colleagues Ability to handle sensitive and confidential situations with diplomacy Highly experienced with Office applications, including word-processing, spreadsheet, and presentation software High level of comfort with social software and other web-based technologies Intranet Manager Job Description (more operational) The Intranet Manager is responsible for day-to-day operation and management of the company intranet. This person is responsible for maintaining the visual design, site navigation and site content. They are also responsible for coordinating key stakeholders, engaging and training users, and monitoring the health of the underlying technology. Again, if you are not pursuing a dedicated intranet manager, these tasks would likely be shared by HR, communications, or IT. Primary responsibilities Maintain a sound site navigation (information architecture) Manage the homepage to maintain a proper balance of content and tools Oversee authoring and proper use of online channels for official company news Lead projects to improve sections of the intranet or deliver new tools through the intranet Monitor user-generated content for appropriateness Monitor site analytics and report on key performance indicators (KPIs) Ensure proper coordination between the IT Department and intranet software vendors Liaise with the IT Department and software vendors on technical questions of implementation and upgrades Manage common administrative tasks in the intranet software, or liaise with IT staff around those tasks Work closely with key stakeholders to understand their needs and involve them in planning and problem solving (including Communications, IT, HR, Risk and Legal, as well as executives and administrative staff) Coordinate the efforts of central content owners Communicate actively with all main stakeholder and user groups Support intranet group owners in maintaining active communities Provide introductions and training to users of all different levels (including average users, content owners, news authors, group owners) Qualifications & skills 2 to 5 years implementing or managing web sites or intranets Basic understanding of the components of common web technology (HTML, CSS, Javascript) Excellent verbal & written communication skills Excellent organizational and project coordination skills Excellent interpersonal skills Ability to handle sensitive and confidential situations with diplomacy Highly experienced with Office applications, including word-processing, spreadsheet, and presentation software High level of comfort with social software and other web-based technologies What skills does an intranet manager need? A successful intranet manager blends communication and facilitation skills with project management, web and enterprise technology, user experience design, and an understanding of how organizations work. The list below paints a somewhat idealistic perspective. You don’t need a new Intranet Manager to be an expert in all of these fields. But you should look for basic knowledge or competence, or at least an inclination towards learning about all of these things quickly. Core Intranet Manager skill areas: Communication and community-building Writing professionally Crafting communications strategies Presenting to large groups and executives Moderating online discussions and communities Collaboration and facilitation Facilitating meetings (stakeholders, teams) Guiding teams through problem-solving exercises Applying principles of successful collaboration, both in-person and online Aligning online collaboration around specific business processes Project management Basic familiarity with project planning and management Coordinating people Managing budgets Communicating with varied stakeholders Establishing mutual accountability amongst team members and stakeholders User experience design Observational research Card sorting and task testing Fundamentals of visual design (readability, contrast, white space) Interviewing & focus groups (for users and stakeholders) Enterprise technology Defining business and software requirements Basic understanding of networks and data security (authentication, firewalls, etc.) Preferred: Working knowledge of common system administrator tools and responsibilities Organizational behavior Familiarity with the topic of organizational culture Interest in business strategy and planning Ability to see the forest AND the trees, so to speak You can see from this list why the job is complex and strategic. Many of these skills can be developed over time and aren’t needed on the first day of the job. But a truly successful modern intranet manager must be inclined towards many of these. The article 13 qualities of a great Intranet Manager by Noodle offers a short, simple list that is similar. If you are indeed preparing for a new Intranet Manager role, you might enjoy this quick list of Tips for new Intranet Managers from The Running Librarian. Finding the perfect intranet manager can be a bit like looking for a unicorn. Often, they will need to build their skill set over time to fit the role. Look for employees with a good basic skill set who are eager to learn. How have modern intranets changed the intranet manager role? There’s an important point to keep in mind when looking for a new Intranet Manager or preparing yourself for the role: Modern social intranets have increased the list of required skills. A social intranet gives every employee a face and a voice online. This can have several important effects: Streamlined online collaboration Stronger connections between distributed employees Stronger community across organizational and geographic boundaries More open communication and a surfacing of honest employee voices Amplification of company culture These types of potential strategic impacts require an intranet manager with softer and more conceptual skills. The two biggest areas are 1) community management and collaboration, and 2) organizational development, both of which are listed above. Qualities of a good intranet manager What matters more than the qualifications above is the personality and character of your new Intranet Manager. Look for someone who is: Smart and thoughtful A good learner Inclusive and good at listening Well organized How to help your intranet manager grow into the role There are steps you can take to help your intranet manager be successful and grow into the role: Start with a self-assessment: Working with your intranet manager, go through the list above and rate their perceived level of comfort with each of the listed areas. Once you’ve identified the weakest areas, start finding good sources of information and education. James Robertson, intranet consultant and speaker, has published three excellent books on Intranets to get you started: Essential Intranets, Designing Intranets, and What Every Intranet Team Should Know. Consult an expert: Reputable intranet software consultants or vendors with strong professional service offerings can help coach and guide your intranet manager. Provide ongoing learning opportunities: There is a strong community emerging around intranet management, and this presents an excellent opportunity for learning from others who share your challenges. Attend a conference, join a meetup group, or listen to a webinar. Source: 2026 ThoughtFarmer survey of 66 HR, comms, and IT professionals who manage their organization’s intranet.