What to name your new intranet?
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I enjoyed Step Two’s blog post on “Three views of intranet names“. The three companies discussed named their intranets “Max“, “EON” (acronym for ‘Entertaining Opportunity Network’) and Buzz.
It made me think about the names that various ThoughtFarmer customers have used for their intranets. Here are a few of the ones I find interesting:
| Intranet name | ThoughtFarmer Customer |
|---|---|
| Spike | Guardian News & Media |
| Orange | Continuum |
| The Tube | IDEO |
| our.outreach | Penn State University Outreach |
| The Amp | Sudler & Hennessey |
| Scrum | Myriad Mobile |
| Mondo | Mountain Equipment Co-op |
Many of our customers simply name their intranet “Intranet”, as in “Acme Intranet“. Others do a take-off on the company name, such as “myAcme“.
Personally, I find names like Spike and Orange and Scrum have a bit more personality.
Some other ideas for naming your intranet can be found in these posts:
EphraimJF
Hi Chris. The last of the three bulleted links at the end of this blog post isn’t working, at least for me…
Otherwise, a great, concise, helpful, enjoyable article.
Chris
Hmm, it’s working for me…
What’s the name of your intranet, Ephraim?
R. Gauthier
Giving a good name to an intranet is important. It’s part of the overall branding and adoption strategy.
colin
When I walked into the meeting room where the panel of judges had picked between the 120 submitted names for our intranet, only to be told that they had chosen ‘Mondo’, I momentarily froze. “Oh my god, what have we done?” came to mind. However, the more I thought about it, the more I loved it and now I can’t believe how much it continues to sink into the powerful MEC staff culture. I love that it is neither English nor French so doesn’t need translation. I love when people use it as a verb – “Oh, Mondo that file”
Mondo mountains. Mondo waves. Mondo climbs. Now Mondo intranets
Chris
I love that background, Colin — thanks! And we love the name too.
Max
Here’s a list of names we didn’t use for our intranet. Maybe one is suitable for yours!
grapevine
horizon
beetroot
homeport
thinktank
bazaar
athena
harvest
mindpower
brainstorm
slice
inform
pulse
opinion
We ended up using something from the Ronseal Quick-Drying Woodstain school of branding.
Chris
Thanks for sharing Max! I like Bazaar. And Slice.
I think I’ll pass on “Beetroot”. Hehe.