What to name your new intranet?
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[This post was updated September, 2011]
I enjoyed Step Two’s blog post on “Three views of intranet names“. The three companies discussed named their intranets “Max“, “EON” (acronym for ‘Entertaining Opportunity Network’) and Buzz.
It made me think about the names that various ThoughtFarmer customers have used for their intranets. Here are a few of the ones I find interesting:
| Intranet name | ThoughtFarmer Customer |
|---|---|
| Spike | Guardian News & Media |
| Orange | Continuum |
| The Tube | IDEO |
| our.outreach | Penn State University Outreach |
| The Amp | Sudler & Hennessey |
| Scrum | Myriad Mobile |
| Mondo | Mountain Equipment Co-op |
| Verve | Canadian Medical Association/MD Physician Services |
| Insiders | USDA ERS |
| Tribe | Karo Group |
| Mark | Fokker |
| Kwiki | KWL |
| Touch | Lifemark Health Management |
| Padare | Oxfam America |
| The Porch | Steelcase |
| Pete Street | WATG |
Many of our customers simply name their intranet “Intranet”, as in “Acme Intranet“. Others do a take-off on the company name, such as “myAcme“.
Personally, I find names like Spike and Orange and Scrum have a bit more personality.
We recently published to our blog a case study on crowdsourcing the name for a new social intranet. This post explains the detailed steps Oxfam America’s intranet team took to engage staff in a process to name their new intranet.
Some other ideas for naming your intranet can be found in these posts:
- Collection of Intranet Names
- Humorous: What you get if staff name your intranet
- Why and how to name your intranet
This entry was posted on Thursday, February 25th, 2010 at 9:04 am and is filed under Featured, Intranets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Hi Chris. The last of the three bulleted links at the end of this blog post isn’t working, at least for me…
Otherwise, a great, concise, helpful, enjoyable article.
Hmm, it’s working for me…
What’s the name of your intranet, Ephraim?
Giving a good name to an intranet is important. It’s part of the overall branding and adoption strategy.
When I walked into the meeting room where the panel of judges had picked between the 120 submitted names for our intranet, only to be told that they had chosen ‘Mondo’, I momentarily froze. “Oh my god, what have we done?” came to mind. However, the more I thought about it, the more I loved it and now I can’t believe how much it continues to sink into the powerful MEC staff culture. I love that it is neither English nor French so doesn’t need translation. I love when people use it as a verb – “Oh, Mondo that file”
Mondo mountains. Mondo waves. Mondo climbs. Now Mondo intranets
I love that background, Colin — thanks! And we love the name too.
Here’s a list of names we didn’t use for our intranet. Maybe one is suitable for yours!
grapevine
horizon
beetroot
homeport
thinktank
bazaar
athena
harvest
mindpower
brainstorm
slice
inform
pulse
opinion
We ended up using something from the Ronseal Quick-Drying Woodstain school of branding.
Thanks for sharing Max! I like Bazaar. And Slice.
I think I’ll pass on “Beetroot”. Hehe.
[...] For inspiration around intranet names, see the previous ThoughtFarmer post What to name your intranet? [...]
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