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Intranet Management

Using AI to create intranet content

AI is rapidly becoming the new shortcut for just about everything these days. So how can you use it to help create intranet content?

6 minute read
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A few months ago we discussed the emergence of AI tools like ChatGPT. We looked at some of the pros and cons of using it to create content, and how to get the most of it. 

If you have no idea what ChatGPT is, or you need a refresher, click here

Now we want to take that one step further and show you a few different examples of how AI can assist you in creating content for your intranet. 

Employee announcements

Employee announcements are a great way to introduce new team members to the rest of the company. They can help to build a sense of community and foster a culture of collaboration. However, writing these announcements can be time-consuming, especially for large companies with many employees. 

ChatGPT can help to automate this process by generating employee announcements based on basic information such as name, job title, and department. 

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Sales figures

Announcing sales figures is an important part of keeping employees informed about the performance of the company. However, presenting this information in an engaging and informative way can be a challenge. ChatGPT can help to create a clear and concise announcement that highlights the key numbers and trends. Simply inform ChatGPT of the numbers you want to announce. This could include total sales revenue, sales growth, conversation rate, and pipeline growth. You could even request that it is put into a table for easier comprehension. 

Leadership blogs

Leadership blogs are an effective way to communicate company updates and vision to employees. However, creating engaging and insightful content on a regular basis can be time consuming. ChatGPT can help to generate content for leadership blogs by leveraging the company’s mission statement, recent company updates, and other relevant information. 

Town hall summaries

Town hall meetings are an important opportunity for employees to connect with leadership and ask questions about company strategy and direction. However, not all employees can attend these meetings in person. ChatGPT can be used to generate summaries of town hall meetings, including key takeaways and questions asked. In fact, you can simply blog the audio transcript into ChatGPT and request that it summarize the key points. 

Customer stories

Sharing customer stories can be a powerful way to showcase the impact of the company’s products or services. However, collecting and writing these stories can be time-consuming. ChatGPT can be used to generate customer stories based on information such as customer feedback, testimonials, and case studies. 

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Still hesitant? 

That’s ok. It can be challenging to wrap your head around that AI can actually be a good thing (when applied correctly). Using a tool like ChatGPT can help: 

Automate content creation: AI can be used to automatically generate content such as news articles, blog posts, and even reports. This can save organizations a lot of time and effort that would otherwise be spent on manual content creation.

Personalize content: AI can also be used to personalize content for each employee based on their role, department, or even language. This can help ensure that employees receive content that is relevant to them, making it more engaging and effective.

Optimize content: AI can analyze employee engagement with intranet content and optimize it for better performance. For example, AI can suggest changes to the length, style, or tone of content to improve its effectiveness.

Categorize content: AI can also be used to categorize content into different topics, making it easier for employees to find what they need. This can help improve the overall user experience and make the intranet more accessible.

It can additionally help reduce errors, improve content consistency, and help identify knowledge gaps within your intranet content. 

One final note (actually the most important note)

As mentioned in the original article, there are limitations to what ChatGPT can do, and one of those limitations is authenticity. 

So if you are confused as to why ChatGPT doesn’t sound like you, it’s because it isn’t. 

While the above examples are worth exploring, take the time to edit further and insert your brand’s tone—or at the very least make it sound human. 

Overall, using AI for intranet content creation can help organizations to streamline their processes, save time and effort, and improve the user experience. So, if you’re an organization looking to make your intranet content creation easier and more effective, give AI a try!