Toby Ward, CEO, Prescient Digital Media
The founder and CEO of Prescient Digital Media, Toby is a senior Internet and intranet consultant with particular expertise in the area of Internet and intranet planning and communications. Toby has led his company to many awards in recent years including an illustrious Webby Award. His clients include: Harvard, HSBC, Sony, Pepsico, RBC, USAA and dozens of others.
Toby’s Topic at the Social Intranet Summit:
Social Intranet Study 2011: Prescient/IABC Report from 1400 organizations
Wednesday, September 28th at 9:45 AM
Find out the state of the art for social intranets with Toby Ward as he presents the findings from the 2011 Social Intranet Study which surveyed over 1400 organizations from around the globe. Initial findings show that about 2/3 of organizations how have at least one social media tool on their intranet. Shockingly, there are some pundits that still think social media is a fad. Gain insight into how your company compares with its social intranet efforts.
Highlights from the 2011 Social Intranet Study
- Social media tools such as blogs and wikis have become mainstream communications channels on the corporate intranet:
- Nearly two-thirds (61%) of organization intranets have at least one social media tool on their intranet
- Fewer than 10% of organizations have no interest and no plans for implementing social media
- Blogs and discussion forums are almost common-place – of those organizations that use social media:
- 75% have intranet blogs; 65% have intranet discussion forums; 61% have intranet wikis
- Of those that have social media on their intranet, 55% claim to have a social intranet (A social intranet is defined as: “An intranet that features multiple social media tools for most or all employees to use as collaboration vehicles for sharing knowledge with other employees. A social intranet may feature blogs, wikis, discussion forums, social networking, or a combination of these or any other social media tool with at least some or limited exposure on the main intranet or portal home page.”)
- SharePoint is also a major contributing factor to the rise in intranet / enterprise 2.0: 55% that have social media use SP to power their intranet 2.0 tools.
- A social intranet is not as expensive as believed. Of those that have implemented 2.0 tools, almost half (38%) have spent $10,000 or less (34% have spent between $10,000 and $100,000; 26% have spent $100,000 or more)
Get to know Toby
- Website: http://www.prescientdigital.com/
- Twitter: @TobyWard
- LinkedIn: http://www.linkedin.com/pub/toby-ward/0/190/bab
Recent choice tweets
- @tobyward: Too many suffer from Terrible Intranet Syndrome (T.I.S.); could the Intranet Global Forum be the cure? http://bit.ly/pyoJNJ @simplycomm 19 Sep
- @tobyward: Social business doesn’t thrill employees (yet) socl.ly/o4vlnj #socbiz #intranet #e20 15 Sep
- @tobyward: RT @dhinchcliffe: Useful new data shows that social media shouldn’t be thoughtlessly pushed out #socbiz#e20 http://ow.ly/6wkxE 16 Sep
- @tobyward: Social Knowledge Not Worth Much if Not Disseminated Throughout an Organization http://bit.ly/omcY2E @all1ann 14 Sep