Employees visit an intranet with a purpose. Whether it’s getting HR information, reading the latest company news story or learning a “how-to”—people use the intranet to accomplish tasks. Creating useful content that’s accurate, relevant, and well-organized saves people time by making it easier to get what they need from a page and carry out business tasks more effectively.
So what does useful content look like? Here we’ve outlined some fundamental ways to make your page content useful, and drive up the value of your intranet.
Useful intranet content has a purpose
Useful intranet content is:
- Focused on specific tasks. The content addresses a specific need of a group of employees
- Clear and simple. The content is stripped of unnecessary material, presented in simple language, and makes a clear point.
Asking “why does this page exist?” can surface the core tasks related to a page of content and can help you understand employees’ reasons for visiting the page. It can also reveal the content that lacks purpose so you can modify what’s on the page to better meet users’ needs.
To understand why a page exists, you can ask these more specific questions:
- Who is the intended audience?
- What tasks are people trying to complete when they are on this page?
- What information do people need to accomplish those tasks?
- What related tasks might people need to accomplish?
- What related information might people need links to?
All of these questions help to hone in on the purpose of the page. They’ll highlight information you may not have originally considered to include and identify critical content.