In a Nutshell: “Search Functionality” may not be the first thing that comes to mind when you think of an intranet, but an intranet without search would be like the internet without Google – fundamentally less functional. In part two of this series, Ephraim delivers 9 tips that will optimize your intranet’s search capabilities.
BEYOND THE BOX
While you may not notice it, the search experience goes beyond the search box. Way beyond. Way, way beyond. In fact, the search experience runs so deep that it’s functionality is comparable to the chassis of a car: it may not be super sexy, it probably won’t win any awards, most folks will never understand or appreciate how critical it is, but without it, everything will fall apart.
Given such a high degree of importance (importance that will be reinforced over the course of this piece), you’d think that optimizing your intranet for search would be super complex… just look at how many people Google needs to make their search solution work! Well, good news: a measured amount of focus and rigor will allow you to achieve search nirvana in no time at all. And it starts with something you already have: content.
INTRANET SEARCH: WHERE CONTENT IS STILL KING
While your search setup may be technically on-point, delivering a great search experience is impossible without some good ole fashioned content. “Wait, what?” I hear you say. “But I thought that…..?” Yes, you’re right: content no longer holds the throne when it comes to optimizing your customer-facing online outlets, but when it comes to your inward-facing intranet—and as we discuss throughout this series—content still wears the crown; well-written, well-structured, fully-optimized content.