In brief: Evaluate your intranet using James Robertson’s five intranet purposes to determine how your strategy can better support business objectives in 2016.
ALIGN YOUR INTRANET STRATEGY WITH YOUR 2016 STRATEGY
It’s December, which means strategic planning for 2016 is already underway. It’s a great time to take a step back and look at how well your intranet strategy is aligned with your 2016 objectives. When you find a fit between what intranets are good at doing and your corporate objectives, your intranet strategy will create real value. James Robertson’s five purposes of the intranet outlines key activities that intranets are good at doing:
- Content. The repository for published information, both corporate and business-unit specific. This may be structured or unstructured.
- Communication. The single channel that reaches all staff, covering top-down communication, local news, and bottom-up feedback.
- Collaboration. The platform that connects staff and helps them to work better together. Collaboration may be within a specific area, such as a project, or across organizational boundaries.
- Culture. A site that reflects the current culture of the organization, as well as supposed ongoing culture change activities.
- Activity. The intranet as a place for doing things, not just reading things. This ranges from simple online forms to large-scale online business processes.
- How does your intranet measure up? Based on the above purposes, what 2016 objectives could your intranet help you achieve? Learn more in our eBook chapter If the Intranet’s the Solution, then What’s the Problem?
How does your intranet measure up? Based on the above purposes, what 2016 objectives could your intranet help you achieve? Learn more in our eBook chapter If the Intranet’s the Solution, then What’s the Problem?