Intranet Tip: 5 Essential Tips to Write Compelling Content

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In brief: Are employees missing important information? Learn how to make your intranet content more compelling.

GREAT INTRANET ARTICLES ARE BRIEF, EASY TO SCAN, AND VISUAL

The secret to a successful intranet is populating it with content employees want to read. DIALOG, a Canadian architecture firm, has an intranet brimming with engaging news stories. While we can’t curate your content for you, we do have five tips to help you write compelling intranet stories:

  1. Begin the article with an exciting headline: As our previous intranet tip outlined, no one reads news with boring headlines. Write out five headlines and choose the most compelling one.
  2. Embrace a conversational tone: We recommend keeping your tone informal by writing in an active voice, use contractions, ask rhetorical questions, and narrate in second person.
  3. Keep it brief: Employees are busy and won’t have time to digest large amounts of information. Keep your article succinct, to the point, and aim for a maximum of 500 words.
  4. Make it easy to scan: Only 16% of people read online content word-by-word1. Headlines, highlighting keywords, bulleted lists and brevity, make your content easier to digest.
  5. Include a visual component: Photos of staff or videos turn a boring webpage into something visually appealing that will help draw your readers in.

Intranet Tip 40 Screenshot-Blog

ThoughtFarmer’s Intranet Tips are a monthly series of brief, actionable tips that show you how real companies are using real intranets to solve real business problems. Have a tip to share? Send a screenshot and brief description to engage@thoughtfarmer.com.

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