ThoughtFarmer at Enterprise 2.0 Conference in Boston; IDEO presenting

I'm speaking at Enterprise 2.0Darren and I are off to the Enterprise 2.0 Conference in Boston, June 22-25th. This event has become the official go-to gathering for all the pundits, bloggers, media, vendors and consultants in the enterprise social software space. If we’re lucky, there might even be some potential customers there. 🙂

One of the highlights will be seeing Gentry Underwood, our good friend and client at IDEO, presenting on “How to Build Collaborative Software That People Will Actually Use.” The extract of the session:

Why do many internal Web 2.0 systems fail to thrive? Is it culture? Fear of new technology? Unspoken rules around collaboration and competition? Designing solutions that work means finding triggers for individual motivation, insisting on simple and intuitive UI, and integrating into existing workflows. IDEO, the award-winning design firm ranked #10 on Fast Company’s list of the Most Innovative Companies, shares key insights derived from experiences building knowledge sharing systems internally and for its Fortune 100 clientele.

Gentry will be showing off The Tube, IDEO’s beautiful intranet. ThoughtFarmer is a critical component of it. Catch the presentation in Boston on Wednesday, June 24th at 1:00pm.

Gentry Underwood at Web 2.0 Expo in San Francisco

Gentry presenting IDEO’s knowledge sharing platform at Web 2.0 Expo San Francisco. Photo by Paul May.

thoughtfarmer tshirtsThoughtFarmer will also have quite a presence at this conference:

If you’re in the Boston area and would like to meet, please come by the expo (you can register for a Free Pavilion Pass) or tweet us: @thoughtfarmer.

ThoughtFarmer booth at Enterprise 2.0 2008

Our demo pod at last year’s Enterprise 2.0 conference.

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