No one reads the intranet in the same way they curl up with a good book.
Intranet content consumption is purpose-driven and goal-oriented. Your employees have mountains of information to move and they are pressed for time. So it’s critical that your intranet content is:
This article focuses on creating useful content.
Useful intranet content has a PURPOSE
Useful intranet content is:
- Focused on specific tasks. The content addresses a specific need of a group of employees
- Clear and simple. The content is stripped of superfluous material, presented in simple language, and makes a clear point.
Some intranets contain content that lacks purpose. Asking “why does this page exist?” can reveal “vanity” content that has little purpose to users. For example, I’ve seen a department landing page that says, “This is the Accounting Departments home on the intranet” and proceeds to give an obvious description of Accounting’s function within the organization.
Conversely, asking “why does this page exist?” can surface the core tasks related to a page of content and help you understand users’ reasons for coming to the page at all.
To understand why a page exists, you can ask these more specific questions:
- Who is the indended audience?
- What tasks are people trying to complete when they are on this page?
- What information do people need to accomplish those tasks?
- What related tasks might people need to accomplish?
- What related information might people need links to?
All of these questions help hone in on the purpose of the page.