The role of Intranet Manager is more important than ever before. Traditional intranets required someone at the helm with a broad perspective and variety of skills. Newer social intranets, with their greater ability to influence company culture and productivity, have only added to the pile of needed skills.
In this article we explain what the core skills are for successful intranet managers, common gaps in experience and suggestions for rounding out an intranet manager’s abilities.
Why is the Intranet Manager role complex and strategic?
Most people think an intranet manager simply has to have web development skills. They see the job as a technical one, or perhaps that of an internal communications officer. Far too frequently it’s seen as a small job to be done off the side of someone’s desk or as just part of a larger job.
The truth is that an intranet sits at the intersection of multiple departments, purposes and concepts. Communications, technology, employee satisfaction, company culture, information design, productivity — all these areas come together in the intranet space. The successful intranet manager typically has a knack for change management as much as anything else.
Our recently published sample intranet manager job description provides a helpful starting point in defining the role of Intranet Manager.
Core skills for successfully building and managing a modern intranet
The list below paints a somewhat idealistic perspective. You don’t need a new Intranet Manager to be an expert in all of these fields. But you should look for basic knowledge or competence, or at least an inclination towards learning about all of these things quickly.