Table of contents The HUB Results and impact Lessons learned Related Content Intranet ROI Report How modern intranets drive company performance Intranets for banks ThoughtFarmer helps build intranets for banks Modern digital workplace Say goodbye to your outdated intranet Florida Capital Bank is a Florida-based financial institution operating across multiple branches with separate mortgage and banking divisions. As remote work expanded and the organization grew, the team quickly realized they needed a better internal communication and collaboration platform. Finding the right solution Anita Speck, Managing Director of Marketing at Florida Capital Bank, started her search for a new intranet the way most do—with Google. After comparing seven platforms, the team narrowed it down to two finalists, including ThoughtFarmer. What led them to choose ThoughtFarmer was their positive experience with the team. “Corinne really heard all our pain points. Within seven working days, she had a sandbox demo ready for us to try,” said Anita. Getting a hands-on trial site made all the difference and gave Florida Capital Bank the confidence they needed to move forward. “Salespeople can always oversell stuff,” Anita explained. “But being able to go in, touch it, and see how easy it was to brand and make updates—that sold me.” The HUB was implemented in just 8 to 10 weeks, with only a small, but mighty, committee consisting of Anita, the IT Director, and the Technology Strategist Director. ThoughtFarmer’s team kept us on track every step of the way. They felt like part of our team, not just a vendor.” Anita Speck Managing Director of Marketing Florida Capital Bank The HUB: Where connection meets efficiency When The HUB launched, its impact was immediately felt across the organization. Single source for everything saves time All forms, policies, and procedures are now stored in one place, saving employees hours of searching. In the first year, staff created over 2200 pieces of informative content. Branches now have a go-to home for everything they need. The quick links section on the homepage has become everyone’s favorite feature, connecting staff to the resources they need when they need them. Reduced emails and improved comms Instead of sending company-wide emails, departments post announcements and news directly to The HUB, reducing the number of emails drastically. Streamlined processes with online forms and better tracking Florida Capital Bank moved supply and business card requests into online forms. The system keeps a log of who ordered what and when, helping with follow ups and eliminating the “Did you get my email?” confusion. Required reading is easily enforced Human Resources and IT can broadcast out required documents that have to be reviewed and signed. A report that can be pulled on who has done the required reading and who has or hasn’t signed makes it easy to keep track. Self-serve access to marketing assets for consistent branding The HUB houses all brand assets, logos, and guidelines, eliminating repetitive logo requests. Everyone knows where to find what they need and that they’re using the up-to-date version. Traffic to the marketing portion of the intranet increased 81% throughout the first year, demonstrating excellent adoption. Engagement that drives connection While The HUB focuses on productivity, it also celebrates culture. Employees participate in polls, shoutouts, and even a pet gallery to stay connected—striking a balance between business-critical communications and community. Results and impact Since launching The HUB with ThoughtFarmer, Florida Capital Bank has seen measurable improvements across departments: Employees find what they need faster, saving valuable time Communication is clearer and collaboration has increased, leading to more engaged staff HR workflows are faster and more auditable, improving process compliance The marketing team spends less time fielding repeat requests, getting more time to focus on strategic initiatives Company-wide morale has improved through visibility and recognition, helping culture flourish. Increased visibility across departments has helped bring teams together, giving employees a better understanding of what other groups do day to day and how much is happening across the bank The HUB has helped us work as one company. Our mortgage and bank teams now understand what each other are doing, and it’s made a huge difference in alignment and connection.” Anita Speck Managing Director of Marketing Florida Capital Bank Lessons learned and tips for success Anita shared key advice for any organization planning a new intranet project: Decide who will own it. “Determine who’s going to manage it,” Anita said. “It shouldn’t just sit in IT. We lead it from marketing, and that’s made all the difference.” Build for the user. “Don’t build it because it’s functional for you. Build it for how your employees are going to use it.” Choose the right intranet partner. “We saw ThoughtFarmer as a true partner, not a vendor. Their support team felt like an extension of our marketing team.” Keep it fresh. Regular updates, polls, and posts ensure that The HUB stays relevant and widely used. Is ThoughtFarmer for you? Learn more about how a ThoughtFarmer intranet can help your bank connect, communicate, and thrive. ebook Discover more success stories of banks partnering with ThoughtFarmer. Download now