Video Intranet Tip: Align Your Company’s Internal and External Brand

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In brief: ACCA refreshed their intranet to align their internal and external communications to ensure employees were working towards a unified goal.

HOW TO COMMUNICATE A BRAND REFRESH INTERNALLY

When the Association of Charted Certified Accountants (ACCA) introduced their Strategy to 2020, a major component of their new vision was a refresh of their brand. In order to align their internal and external communications, they took it upon themselves to also refresh their intranet. For any strategy to be successful, it needs to be clearly communicated to employees—those key players who will be delivering on the strategy. Hear from Sarah Moffatt, ACCA’s Internal Communications Channel Manager, how ACCA refreshed their intranet to ensure everyone was working towards one mission and vision.

ThoughtFarmer’s Intranet Tips are a monthly series of brief, actionable tips that show you how real companies are using real intranets to solve real business problems. Have a tip to share? Send a screenshot and brief description to engage@thoughtfarmer.com.

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