In brief: Create an emotional connection to your brand by personifying your intranet.
GIVE YOUR INTRANET AN IDENTITY
Personalizing your intranet is critical for adoption. When ACCA created their intranet, they personified their company’s first president, Arthur Priddle. Arthur has a profile in the employee directory and sends out company news. Hear from Sarah Moffatt, ACCA’s Internal Communication Channel Manager, about some key benefits associated with having a deeply-integrated intranet brand.
ThoughtFarmer’s Intranet Tips are a monthly series of brief, actionable tips that show you how real companies are using real intranets to solve real business problems. Have a tip to share? Send a screenshot and brief description to firstname.lastname@example.org.