In brief: EngenderHealth gamified their intranet by rewarding users with badges after completing specific tasks.
GAMIFYING THE INTRANET
More than 1.2 billion people around the world play games1. So it comes as no surprise that organizations employ gamification techniques to drive business practices. EngenderHealth, a leading global women’s health organization, uses gaming elements to drive user adoption and employee engagement on their intranet.
In the example below, you can see users are awarded badges for completing various tasks on the intranet such as creating their first page, filling out their profile, or joining a group. Beyond awarding “first task” badges, EngenderHealth uses a point system to award additional badges based on the number of times an employee completes similar tasks. The result? A fun way to increase employee engagement and continue driving users to the intranet long after launch.