In brief: A naming contest is a great way to help employees build a connection to the intranet, keeping them engaged after launch.
ENGAGE EMPLOYEES EARLY ON
Creating an emotional connection to the intranet is one way to keep employees engaged long after launch. Central 1 held a naming contest to get staff invested right from the get-go. After a few selection rounds (all moderated via the intranet) Beacon was chosen. But crowdsourcing a name did more than just create a unique identity, it helped garner user buy-in and fostered a sense of ownership.
Initiatives like this contributed to an eight percent increase in company-wide employee engagement. Want to find out what other amazing things Central 1 accomplished with their intranet? Read the full case study.