In brief: Trying to get more staff to read company news? Use these five tips to create more compelling headlines.
NO ONE READS NEWS WITH BORING HEADLINES
80 percent of people will read a headline, but only 20 percent will read the rest of the copy1. Oxfam America, a not-for-profit organization dedicated to ending poverty, increases the likelihood of their content being read by writing intriguing headlines for their homepage articles. We have five tips to help you write exciting headlines for your intranet:
- Numbers are easy for readers to digest. Including them in your headline suggests your article will be easy to scan.
- A headline is not a subject: Eliminate vagueness by clearly articulating what your article is about. No one wants to click into an article with an ambiguous headline.
- Pose a question: Asking a question in the headline will pique readers’ curiosity, compelling them to read on for the solution.
- Solve a problem: A headline that is solution focused lets your readers know they can expect to learn something.
- Write at least five different headlines: This will get the creative thoughts flowing, allowing you to pick the most exciting one to accompany your content.
ThoughtFarmer’s Intranet Tips are a monthly series of brief, actionable tips that show you how real companies are using real intranets to solve real business problems. Have a tip to share? Send a screenshot and brief description to firstname.lastname@example.org.