Intranet Tip: Commit to your Intranet Brand

In brief: Involve employees in naming the intranet and then bring the brand to life to build emotional connections.

The Bank of Tennessee used a collaborative process to find a name for their new intranet. Employees suggested and then voted on names. The final name picked was “JET” which stands for “Just Employee Talk.” Bank of Tennessee created a pervasive, friendly retro air travel theme, even making the login page look like a boarding pass. Who wouldn’t want to use this intranet? It’s inviting, exciting and a fun place to spend time. One less barrier to user adoption.

Commit to your intranet brand
Bank of Tennessee’s intranet branding is fun, inviting and consistent.

ThoughtFarmer’s Intranet Tips are a biweekly series of brief, actionable tips that show you how real companies are using real intranets to solve real business problems. Have a Tip to share? Send a screenshot and brief description to

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