This led to the questions: Why are other people clicking on TF tweets? and who are these people?

My first assumption is that 1) people who are following TF already know it or 2) people who read TF tweets and follow the links aren’t really sure of what TF does prior to clicking on the link.

#1 explains me. I follow TF on Twitter and when I see a blog post teaser that I think might be valuable in building up my intranet/technology/strategy knowledge base, I click the link, scan the page and read the whole thing if my scan suggests high knowledge building value. I don’t click around the site because I’m very familiar with it and I don’t convert because I’m already converted.

I guess this begs the question, how many of your Twitter visitors are repeat visitors?

It’s good to see other people sharing some metrics. As I said in our article, I was shocked about the results we have on uberVU as well. I was expecting the results you got, because they make more sense.

The moral of the story is, in my opinion, not that Google is king. It’s not even to beware the hype. What I personally learned by looking at the metrics is that before coming to a conclusion, you should measure and look at the numbers. In your case, the numbers confirmed your assumptions. In our case, the numbers did the opposite.

In any case, we probably both know more about our users now than before looking at the numbers and just going by popular belief.