Comments on: Selling ThoughtFarmer: What’s Worked, What Hasn’t http://www.thoughtfarmer.com/blog/2009/11/18/selling/ Social Intranet Software: ThoughtFarmer is Turnkey, Microsoft Certified Tue, 20 Jul 2010 17:53:51 +0000 hourly 1 http://wordpress.org/?v=abc By: VancityAllie http://www.thoughtfarmer.com/blog/2009/11/18/selling/comment-page-1/#comment-662 VancityAllie Tue, 22 Dec 2009 23:55:45 +0000 http://www.thoughtfarmer.com/?p=1379#comment-662 I love you guys! I love you guys!

]]> By: Best of 2009: Top 5 Posts on our Intranet Blog - Intranet Blog - ThoughtFarmer http://www.thoughtfarmer.com/blog/2009/11/18/selling/comment-page-1/#comment-660 Best of 2009: Top 5 Posts on our Intranet Blog - Intranet Blog - ThoughtFarmer Tue, 22 Dec 2009 14:34:28 +0000 http://www.thoughtfarmer.com/?p=1379#comment-660 [...] 5. Selling ThoughtFarmer: What’s Worked, What Hasn’t [...] [...] 5. Selling ThoughtFarmer: What’s Worked, What Hasn’t [...]

]]> By: Secret Santa Surprise: Land of (not-so) Misfit e20 Toys http://www.thoughtfarmer.com/blog/2009/11/18/selling/comment-page-1/#comment-656 Secret Santa Surprise: Land of (not-so) Misfit e20 Toys Mon, 21 Dec 2009 21:22:57 +0000 http://www.thoughtfarmer.com/?p=1379#comment-656 [...] PEOPLE as the centerpiece.  I think when I heard that, I popped the question to poor Chris.  As I commented on the ThoughtFarmer blog last week, some of our best contributions in the Council come from [...] [...] PEOPLE as the centerpiece.  I think when I heard that, I popped the question to poor Chris.  As I commented on the ThoughtFarmer blog last week, some of our best contributions in the Council come from [...]

]]> By: Business and honesty. | Gil Yehuda's Enterprise 2.0 Blog http://www.thoughtfarmer.com/blog/2009/11/18/selling/comment-page-1/#comment-655 Business and honesty. | Gil Yehuda's Enterprise 2.0 Blog Mon, 21 Dec 2009 18:38:44 +0000 http://www.thoughtfarmer.com/?p=1379#comment-655 [...] ThoughtFarmer blog. ThoughtFarmer provides organizations with Intranet platforms that happen to be Enterprise 2.0 platforms.  Their product is impressive and it has some features not found in any other E2.0 intranet platform.  However they don’t really focus their time and energy on product marketing.  So they are not as well known as some of their competitors.  In a recent blog post, Chris McGrath, the cofounder of ThoughtFarmer candidly shares his thoughts about what they are doing that is working and what is not working so well.  It’s not an appeal to pity, it’s simply an honest expression.  And personally I like reading this kind of honesty and self-awareness.  It raises my sense of trust in them.  I know they have a great product, and I know that they are not sugar-coating. [...] [...] ThoughtFarmer blog. ThoughtFarmer provides organizations with Intranet platforms that happen to be Enterprise 2.0 platforms.  Their product is impressive and it has some features not found in any other E2.0 intranet platform.  However they don’t really focus their time and energy on product marketing.  So they are not as well known as some of their competitors.  In a recent blog post, Chris McGrath, the cofounder of ThoughtFarmer candidly shares his thoughts about what they are doing that is working and what is not working so well.  It’s not an appeal to pity, it’s simply an honest expression.  And personally I like reading this kind of honesty and self-awareness.  It raises my sense of trust in them.  I know they have a great product, and I know that they are not sugar-coating. [...]

]]> By: Chris McGrath http://www.thoughtfarmer.com/blog/2009/11/18/selling/comment-page-1/#comment-646 Chris McGrath Fri, 18 Dec 2009 22:32:33 +0000 http://www.thoughtfarmer.com/?p=1379#comment-646 Susan, thanks so much for your comments. I'm glad that Bevin and Ephraim are participating in the Council -- I learn a lot from them every time they speak or post. They've provide great product feedback that's helping make ThoughtFarmer an even better solution. And yes, we need to spend more on marketing! Our marketing budget as a percentage of revenue is probably lower than it should be. Our sales cycle is long, which makes it hard to connect a marketing expenditure to a sale, which leads to us holding back on spending. It's that old adage, "Half the money I spend on advertising is wasted. Trouble is, I don't know which half." We will be working on improving our marketing in 2010, starting with the launch of version 3.6 in January. As far as the Council goes, we are definitely interested in some sort of marketing. Send me a note offline about what you had in mind. Susan, thanks so much for your comments. I’m glad that Bevin and Ephraim are participating in the Council — I learn a lot from them every time they speak or post. They’ve provide great product feedback that’s helping make ThoughtFarmer an even better solution.

And yes, we need to spend more on marketing! Our marketing budget as a percentage of revenue is probably lower than it should be. Our sales cycle is long, which makes it hard to connect a marketing expenditure to a sale, which leads to us holding back on spending. It’s that old adage, “Half the money I spend on advertising is wasted. Trouble is, I don’t know which half.” We will be working on improving our marketing in 2010, starting with the launch of version 3.6 in January.

As far as the Council goes, we are definitely interested in some sort of marketing. Send me a note offline about what you had in mind.

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