Comments on: Enterprise 2.0 and the Hype Cycle http://www.thoughtfarmer.com/blog/2009/05/25/hype-cycle/ Social Intranet Software: ThoughtFarmer is Turnkey, Microsoft Certified Tue, 20 Jul 2010 17:53:51 +0000 hourly 1 http://wordpress.org/?v=abc By: Failure to create buy-in – is that “resistance”? « actedge | Innovating Engagement | Arno Hesse http://www.thoughtfarmer.com/blog/2009/05/25/hype-cycle/comment-page-1/#comment-459 Failure to create buy-in – is that “resistance”? « actedge | Innovating Engagement | Arno Hesse Tue, 17 Nov 2009 19:20:49 +0000 http://www.thoughtfarmer.com/?p=910#comment-459 [...] a Comment  As Enterprise 2.0 and social business technologies work their way through the Hype Cycle, the resistance to change understandably receives more attentions. A 2.0 Adoption Council study [...] [...] a Comment  As Enterprise 2.0 and social business technologies work their way through the Hype Cycle, the resistance to change understandably receives more attentions. A 2.0 Adoption Council study [...]

]]> By: Chris http://www.thoughtfarmer.com/blog/2009/05/25/hype-cycle/comment-page-1/#comment-239 Chris Tue, 26 May 2009 21:55:24 +0000 http://www.thoughtfarmer.com/?p=910#comment-239 Ephraim, we absolutely agree. The hype cycle seems to hold true on a micro level for many companies. Like you said, they buy the technology and then expect it to solve problems on its own -- and then end up in the "trough of disillusionment". A thoughtful implementation of 2.0 technologies is key to reaching the "plateau of productivity". Many of our customers assemble a small but skilled in-house team for implementation, including a KM coordinator-type role. You've done that at Oxfam. So has <a href="http://www.thoughtfarmer.com/how-to-launch-an-intranet/" rel="nofollow">Penn State</a>, <a href="http://www.thoughtfarmer.com/blog/2009/02/11/wiki-case-study/" rel="nofollow">Hicks Morley</a>, <a href="http://www.thoughtfarmer.com/blog/2008/03/26/ideo/" rel="nofollow">IDEO</a>, and many of our other customers. Other customers have had great success leveraging our Professional Services <a href="http://www.thoughtfarmer.com/about/partners/" rel="nofollow">partners</a>. In both cases, implementation hasn't been left to chance. It's been carefully managed. Ephraim, we absolutely agree. The hype cycle seems to hold true on a micro level for many companies. Like you said, they buy the technology and then expect it to solve problems on its own — and then end up in the “trough of disillusionment”. A thoughtful implementation of 2.0 technologies is key to reaching the “plateau of productivity”.

Many of our customers assemble a small but skilled in-house team for implementation, including a KM coordinator-type role. You’ve done that at Oxfam. So has Penn State, Hicks Morley, IDEO, and many of our other customers.

Other customers have had great success leveraging our Professional Services partners.

In both cases, implementation hasn’t been left to chance. It’s been carefully managed.

]]> By: EphraimJF http://www.thoughtfarmer.com/blog/2009/05/25/hype-cycle/comment-page-1/#comment-238 EphraimJF Tue, 26 May 2009 21:42:10 +0000 http://www.thoughtfarmer.com/?p=910#comment-238 Chris: It seems that an additional mismatch is between the speed of social excitement and thoughtfulness of implementation. Folks think the new technology solves problems on its own. A lot of folks already are gaining great benefits from enterprise 2.0 tools, but its because they implemented like they would any other tools: to support clearly articulated business needs and with clear goals & governance. Chris: It seems that an additional mismatch is between the speed of social excitement and thoughtfulness of implementation. Folks think the new technology solves problems on its own.

A lot of folks already are gaining great benefits from enterprise 2.0 tools, but its because they implemented like they would any other tools: to support clearly articulated business needs and with clear goals & governance.

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